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1. The brand challenge : adapting branding to sectorial imperatives / edited by Kartikeya Kompella.

by Kompella, Kartikeya.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: London ; Philadelphia : Kogan Page, 2015.Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.827] (1).

2. Branded beauty : how marketing changed the way we look / Mark Tungate.

by Tungate, Mark 1967-.

Edition: 1st ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: Philadelphia, PA : Kogan Page, c2011Online access: Content Page Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.827] (1).

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